MINNEAPOLIS, Dec. 7 /PRNewswire-FirstCall/ -- ValueVision Media, Inc. VVTV, operator of ShopNBC, an upscale home shopping and Internet retailer, has developed a unique way to reach and engage its customers for 12 consecutive days during the busy holiday season. On December 5, 2007 ShopNBC launched its first-ever 12 Days of ShopNBC video email campaign, and early statistics indicate impressive open rates.

The 12 Days of ShopNBC email marketing campaign contains a string of 12 consecutive promotional email offers. ShopNBC customers will receive an email featuring a video link with one of ShopNBC's on-air hosts presenting a special offer to the customer. Each offer is only valid the day of the email, and with the use of a special technology it will only trigger the next day's email if the previous day's email was open. At the end of 12 days, a bonus offer will be sent to customers who have opened all 12 days of emails.

"Our goal is to provide a unique and engaging shopping experience for our customers," said Geoff Smith, Vice President of Internet at ShopNBC. "While customers are sure to receive more emails from retailers this holiday season, we wanted to stand out from the rest with a fun and friendly viral campaign that helps communicate the great values ShopNBC has to offer during the holidays."

ABOUT VALUEVISION: Founded in 1990, ValueVision Media, Inc. is an integrated direct marketing company that sells general merchandise directly to consumers through television, the Internet, and direct mail. It operates ShopNBC, one of the top three television shopping networks in the United States, broadcasting to almost 70 million homes. For more information, please visit http://www.ValueVisionMedia.com, http://www.ShopNBC.com, or http://www.ShopNBC.TV.

Source: ValueVision Media, Inc.