LookSmart, Ltd. (LOOK), the search advertising network and
management company, today announced the limited beta test of
SmartRotation, a cost-per-acquisition (CPA) driven tool that uses a
tracking pixel to automatically optimize campaigns based on the
best-converting ad creative. SmartRotation is part of a larger beta test
of ad rotation and is the latest addition to LookSmart’s award-winning
AdCenter, a powerful ad serving and keyword auction platform that
enables advertisers to manage return on investment (ROI) through
increased targeting and tracking.
“Most search advertising providers offer ad rotation optimization driven
by click-through rate, which benefits them, but not necessarily the
advertiser,” said Michael Schoen, vice president of advertising
platforms for LookSmart. “Advertisers can maximize ROI and lower CPAs
from LookSmart campaigns while reducing time spent managing those
campaigns using SmartRotation.”
LookSmart’s AdCenter processes more than a billion daily queries for
LookSmart’s syndicated network and is used by thousands of advertisers
via self-service accounts, dedicated managed services and bid management
through advanced API technology. The AdCenter’s targeting and tracking
features include geo-targeting, ad scheduling, and conversion tracking
and reporting and traffic management features like referrer white- and
black-listing and campaign-level feed capping.
SmartRotation is available in limited beta testing to qualified
customers. For more information, please contact sales@looksmart.net,
call (888) 403-5665 or visit LookSmart at Booth No. 1866 at ad:tech San
Francisco April 21-22.
About LookSmart, Ltd.
LookSmart (LOOK) is a premier search advertising network and
management company. A trusted provider of quality search advertising
products and services to text advertisers, LookSmart offers targeted
pay-per-click search and contextual advertising via its proven Search
Advertising Network. For publishers seeking to create their own vertical
advertising networks, LookSmart also licenses and manages its
award-winning AdCenter platform. Dedicated to the quality of text
advertising, LookSmart is one of the five founding members of the IAB
Click Measurement Panel. For more information call 415-348-7500.
Forward-Looking Statements
This press release contains forward-looking statements, such as
references to our business prospects. These statements, including their
underlying assumptions, are subject to risks and uncertainties and are
not guarantees of future performance. Results may differ due to various
factors such as the possibility that we may be unable to gain or
maintain customer acceptance of our publisher solutions or ad backfill
products, that existing and potential customers for our products may opt
to work with, or favor the products of, others due to more favorable
products or pricing terms, limitations on or our inability to retain and
grow our ad and customer base, and limitations on or our inability to
enhance our products. In addition, you should read the risk factors
detailed in our Annual Report on Form 10-K for the year ended December
31, 2008, filed with the Securities and Exchange Commission.
The statements presented in this press release speak only as of the date
of the release. Please note that except as required by applicable law we
undertake no obligation to revise or update publicly any forward-looking
statements for any reason.
NOTE: "LookSmart" is a trademark of LookSmart, Ltd., and/or its
subsidiaries in the U.S. and other countries. All other trademarks
mentioned are the property of their respective owners.
